ArowAgency
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Lupa J ‘SWALLOW ME WHOLE’

Having already established herself as one of Australia’s most boundary-pushing and forward-thinking pop auteurs, Lupa J uses her first full-length to showcase the full and wondrous breadth of her talent, reaching previously untapped artistic heights.
— FBi Radio (AU)
 
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Tamara and Elizabeth have been working in the music industry for over a decade, their paths crossing during their time working at a major label. At the time, Tamara was working across A&R, artist development and strategic marketing, while Elizabeth's role covered digital marketing and label management. It wasn’t long before they realised it was time to branch out with their own independent agency.

Arowagency offers the combined, extensive music and media skills of both women, specialising in artist management and creative services that foster an inclusive and supportive artist-first network.

 
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MANAGEMENT

We proudly manage a roster of incredibly talented writers, producers, artists and influencers. Click below to learn more about our roster.

MUSIC PUBLICITY

Publicity is the megaphone for your release; it's an invaluable tool that puts your music in front of fans, industry folk and tastemakers alike! With a focus on online media, we create bespoke campaigns to suit your next single, EP or album release.

 
 
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DIGITAL MARKETING

From social media, media buying, Google SEO and AdWords, we love all things digital marketing.
Get in touch to see how we can transform your online marketing.

SOCIAL MEDIA MANAGEMENT

A slick social media presence for any brand or business is so important. We specialise in creating and maintaining social accounts and managing marketing campaigns for acquisition and awareness results.

 
 
 
 

BAD PONY ‘Half blood’

Sydney’s Bad Pony look like they may be next in line to break out.
— SXSW (U.S.)